In several papers with Juve J. Cortés-Rivera, we address the fundamental challenge of evaluating the success or failure of public diplomacy efforts. As these initiatives rely on influencing public opinion in other countries, it is vital to consider how best to measure public opinion in a systematic fashion over time. In these papers, we propose several ways to overcome research design obstacles to measure the efficacy of public diplomacy initiatives.
Publications and Works in Progress:
Juve J. Cortés-Rivera and Thomas Jamieson. 2020. "Incorporating Research Design in Public Diplomacy: The Role of Listening to Foreign Publics.” International Journal of Communication 14: 1214-1231.
(with Juve J. Cortés-Rivera). "Long-Term Public Diplomacy Programs: The Challenges of Influencing Foreign Publics."